At CBS, I produced, edited, and executed social-first campaigns across Instagram, TikTok, Facebook, and X for some of the network's largest brands. From live red carpet coverage of the Grammys, Emmys, Tonys, and CMT Music Awards to always-on content, I combined creative editing with real-time publishing and copywriting to engage audiences at scale.
Working closely with marketing, talent, and cross-functional teams, I pitched campaign concepts, leveraged performance analytics to inform strategy, and managed content for series including Survivor, The Bold and the Beautiful, The Young and the Restless, Beyond The Gates, and Hollywood Squares.